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Brand & Marketing

Digital Marketing Manager – (Affiliate Marketing)

SECURE.COM is in search of a Digital Marketing Manager to crown the throne of our Affiliate Partnership Marketing for one of our brands.

  • Grow affiliate and partner channel revenue, meeting and exceeding aggressive revenue targets
  • Develop strategy for and manage/optimize all aspects of the Affiliate/partner program including: commission structures, recruitment, onboarding, creative requests, communication plan, newsletter content development, incentive/promo plans, paid placement strategy and negotiations, competitive monitoring and insights, etc.
  • Daily/weekly/monthly program monitoring and reporting; Analyzing the data to bring back high-level findings and recommendations to our business partners
  • Work very closely with internal merchandising team to source product deals, and work with top deal sites to secure deal posts
  • Work to source partnerships and placements with publishers that align with strategic business objectives (e.g. Fashion, Athletic, etc.)
  • Manage and grow relationships with top publishers
  • Innovate, and identify new opportunities to drive incremental sales through our publishers
  • Manage the Affiliate agency, and work with them to identify, evaluate and recruit new affiliates that are in line with our strategy and KPIs
  • Responsible for managing insertion orders, invoices, and budget of affiliates
  • Continual evaluation and optimization of cost structures (commission rates, CPA, CPC)
  • Maintain brand quality assurance by monitoring affiliate practices and compliance
  • Ability to work cross-functionally with technology team to implement tracking pixels, etc. for new or existing partners
  • Collaborate with other cross-functional teams including the broader marketing team, analytics, e-commerce, merchandising, and technology
  • Be the champion for the affiliate marketing within team and broader organization
  • 2-3 years of direct affiliate marketing experience. Additional years of Marketing and/or Sales experience preferred.
  • Experience in negotiating affiliate marketing partner contract rates in order to decrease Cost per Lead (CPL)
  • World-class client/partner relationship management and written communication skills
  • Data-driven mindset and prior experience regularly analyzing partner ROI and performance scores
  • Excellent presentation skills and ability to partner with internal technical resources to build intuitive, easy-to-understand reporting for executives and managers

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