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Brand & Marketing

Senior Digital Marketing Executive – (Paid Marketing)

SECURE.COM is in search of a Senior Digital Marketing Executive – (Paid Marketing) for supporting efforts in increasing search visibility, driving qualified paid traffic, and boost reach and engagement for one of our in-house brands.

  • Plan and execute marketing strategies with marketing team and improving them with changing marketing trends.
  • Manage social media channels of the brand and identifying additional social channels for brand to interact with its target audience.
  • Monitor website analytics and improving the website as per analytics feedback and findings.
  • Execute and managing multiple projects PPC and Retargeting campaigns for brand.
  • Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results.
  • Develop and manage PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts
  • Monitor, analyze, and report on performance of paid search expenditures and optimize spending based on projected ROI.
  • Monthly reporting to the supervisors on tasks progress and overall personal progress.
  • Working in close coordination with content team to identify and publish the right content for brand’s blog, website and social media channels.
  • Devise strategies to drive online traffic to the company website.
  • Track conversion rates and making improvements to the website.
  • Develop and manage digital marketing campaigns.
  • Utilize a range of techniques including Paid Search, Social Media Marketing, and Retargeting.
  • Manage online brand and product campaigns to raise brand awareness.
  • Be responsible for planning and budgetary control of all digital marketing.
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Degree in Business, Marketing, or a related field
  • 2-4+ years experience managing PPC and growing Adwords, Adcenter, and Facebook accounts
  • Proficiency in Excel, Adwords Editor, and Google Analytics
  • Experience in testing and improving landing pages
  • Loves working with and meeting new people
  • Looks at data and knows what’s going on
  • Willingness to learn and work as a team
  • Familiarity with Google Analytics
  • Capable of multitasking between several accounts, brands, and products
  • Strong sense of ownership, drive and urgency
  • Adwords and BingAds Certified

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