Identify strategic and product opportunities relating to the use of visual content, including moving the team into new areas
Provide creative leadership and governance on projects and to all team members
Match creative passion and focus with quantitative business results and a clear understanding of targets, budgets etc.
Expert in all aspects of content strategy and able to talk articulately to people of all levels on this
Develop methods/workflows for implementing and evaluating (visual) content for all digital platforms and for ensuring creative governance and collaboration across the team
Overseeing all content creation activities for the organisations website.
Working closely with the marketing managers to devise a web content strategy that aligns with the company’s wider goals.
Creation of a content marketing calendar to ensure regular content on the website throughout the year.
Keeping up to date with industry best practice and monitoring content activities of competitor websites.
Creation of entertaining and informative video content for the website.
Working alongside the social media managers and content team to create content
Training the ecommerce team on how to use the website content management system.
Ensure that the creative vision of the team – and the broader company – is maintained, understood and delivered in all work
Manage and mentor direct and dotted line reports – excellent coaching skills and the ability to nurture talent
Be a point of contact for PMO / Head of Project Management for scheduling and resourcing queries around creative content projects
Prior experience of 8 to 10 + years in the relevant industry.
Expert in handling end-to-end demand generation and content funnel optimization cycle. As owner of the content marketing funnel, you must know what makes it generate customers.
Expert level knowledge of Content tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing.
Superior communication skills. Whether it’s written, verbal, formal presentation or informal hallway talks, you need to be a superstar. Concise, honest and accurate techniques are a must.
Develop a strong vision, appropriately organize, develop and present ideas, options, plans, goals, initiatives, roadmaps, business cases and other pertinent information required by management to make effective decisions
You must have the courage to give your team, peers and managers constructive feedback. Feedback given correctly and received correctly is a gift.
Strong inclination towards personal development.
Proven and visible marketing veteran, with experience blogging, writing thought leadership pieces, speaking, and growing a personal audience through company blogs, talks, presentations and speeches.
Don't see any position that's right for you? We'd still like to hear from you.