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Brand & Marketing

Digital Marketing Manager

SECURE.COM is in search of a Manager to head the execution of our Digital Marketing strategies for one of our in-house brands.

  • Plan and execute marketing strategies with marketing team and improving them with changing market trends.
  • Manage social media channels of the brand and identifying additional social channels for brand to interact with its target audience.
  • Monitor website analytics and improving the website as per analytics feedback and findings.
  • Develop marketing collateral to support marketing programs including partnerships, events, conferences, and business development
  • Execute and Manage PPC and Retargeting campaigns for brands.
  • Work in close coordination with the Content and Editorial team to identify and publish the right content for brand’s blog, website and social media channels.
  • Bring in ideas for website improvements and coordinating with the design and development team to implement the improvements.
  • Improve the lead capturing process and optimizing it to improve the lead-to-customer conversion rate.
  • Hunt and pitch media houses and bloggers who might be interested in featuring the assigned brand.
  • Monitor and get feedback from existing customers on service delivery improvement areas and to implement the ‘possible’ customer suggestions.
  • Build customer relationship management strategies and executing them to improve customer retention rate by maintaining positive customer relationship.
  • Build partnership strategies with affiliate agencies and individual affiliates to improve the overall demand for the brand.
  • Report to the supervisors on task progress and overall personal progress, each month.
  • Lead marketing projects across teams as appropriate.
  • Find ways to connect the brand to the larger mission of SECURE.COM: of taking Disrupt to new levels of excellence in existing and new places, and help us create greater good ness in society
  • Identify target audiences and devise campaigns that engage, inform and motivate
  • 4-5 years of marketing experience
  • Expertise in SEO, SEM, and web analytics
  • Experience running marketing automation platforms
  • Marketing campaign planning and management experience
  • A sense of urgency to drive projects to completion
  • Track record of delivering quality work on time

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